ENVIRONMENTAL IMPACT:
Household paint has an average of 37% plastics.
A new study shows, that an average of 58% of the micro plastics found in our oceans come from paint.
Each year 70 MILLION gallons of paint are discarded in the US alone, seeping into our land and water, polluting the very environment that sustains us. This waste, left unchecked, contributes to the growing global pollution crisis.
MISSION STATEMENT:
At Poetry Of i, we believe in the power of transformation. We collect what was once considered waste, discarded paint, and turn it into something beautiful—both visually and conceptually. Our mission is to create sustainable art that not only speaks to the soul but heals the earth.
PROCESS DESCRIPTION:
With intention and care, we take discarded paint from construction and interior design sites and use it to create unique, sustainable canvases. These canvases become the foundation for art that speaks of renewal and reinvention. Through each stroke, we transform waste into something timeless.
Poetry Of I is honored to be the recipient of the 🇺🇳 United Nations Association’s Global Artist in Residency Award. This recognition reinforces our commitment to sustainable artistry and environmental consciousness, turning discarded paint into impactful, eco-friendly art.
WHO IS OUR FOUNDER:
Paolo iarussi is the founder and creative force behind Poetry Of i, bringing over two decades of diverse industry experience in art, sustainability, and design. His unique ability to merge environmental consciousness with artistic innovation allows him to transform discarded materials into beautiful, eco-friendly canvases that speak to the future of sustainable art. Paolo’s expertise spans luxury retail, art installations, and curatorial work, all driven by his passion for creating something new, original, and impactful. Through Poetry Of i, he is committed to turning waste into works of art, making a positive impact on both the environment and the art world.